hook - line - sinker

During Graphic Design 5 in October of 2015, I was tasked with creating a fictional new line for the Target Corperation. It could be any product line or campaign, as long as it filled a void I saw in their brand. While walking around the store, I gravitated torward sections that I was interested in, ending up in their relatively depressing fishing section. Upon seeing the miniscule half aisle dedicated to my favorite pastime, I decided to create a line of fishing gear to fortify the sporting goods / outdoors section.