Hook - Line - Sinker
I was tasked with creating a fictional new line for the Target Corporation. It could be any product line or campaign, as long as it filled a void I saw in their brand. While walking around the store, I gravitated toward sections that I was interested in, ending up in their relatively depressing fishing section. Upon seeing the minuscule half aisle dedicated to my favorite pastime, I decided to create a line of fishing gear to fortify the sporting goods or outdoors section.
October 2015
